For more than 25 years, Operation Santa has been spreading holiday cheer and delivering toys to families in need across the San Fernando Valley.

What began in 1999 with the North Hollywood Junior Chamber of Commerce (NOHO Jaycees) has grown into a beloved community tradition. Today, Operation Santa is led by local small business owners.

Each year, volunteers collect letters to Santa from elementary school teachers throughout the Valley. With the help of generous donors and sponsors, we make those holiday wishes come true — ensuring families receive gifts just in time for the season. Thanks to this community effort, more than 100 families are able to celebrate with joy each year.

See below for how you can participate in this year's operation!